FLEX APPEAL

The adizero short sleeve NBA jersey fits like a glove and conforms to your every move. It’s like wearing nothing at all and these intimate portraits of players holding the ball illustrates the state of the art technology and introduces you to a new look and the fresh new faces of the franchise.

MARKETING OBJECTIVES

• Showcase the innovative style and technology in new Warriors uniform
• Connect message to athlete/team performance
• Root in adidas/Warriors partnership